Save Money… Shop without Touching

Do you know that when you touch something, the possibility of you to buy that specific thing will be much more higher, compared to things that you do not touch. This is because of the inner ‘mine’ feeling that makes you thought that the thing is yours, by just touching.

According to Suzanne Shu, a marketing professor at UCLA’s Anderson School of Management, “When you touch something, you instantly deel more of a connection to it. That connection stirs up an emotional reaction – Yeah, I like the feel of it. This can be mine. – And the emotion can cause you to buy something you never would have bought if you hadn’t touched it.”

Meanwhile, from Joann Peck, a marketing professor at University of Wisconsin’s business school, “If you don’t want to spend more money, be careful what you touch. Touching something gives you that little snese of control and that alone can increase your feeling of ownership”.

So my friends out there, try to buy something without touching it. But how to do it. Or better, if you do not plan to buy anything, don’t touch it!

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